Minhaat

Minhaat, a mid-size supermarket in Riyadh, Saudi Arabia.
Client
Minhaat
Year
2020
Category
Retail
Objective
Establish a neighborhood-friendly brand image, avoiding a high-cost perception.
Challenge
Creating a welcoming and accessible brand identity. Designing a logo that anticipates the need for an Arabic logotype.
Solution
Developed a custom typeface and branding elements. Ensured graphical elements were effectively integrated throughout the supermarket.
Next Project
Hadarah